This article explores the economics of blood in Charlaine Harris’s The Sookie Stackhouse Novels as a function of both the humans’ capitalist economy and a separate vampire hierarchy based on a feudal system. These economies are both based on blood but in very different ways. The existence of bottled blood and the purchase of it allows vampires to freely exist in the humans’ society. Yet the hidden vampire hierarchy binds them in ways that humans cannot understand. The resulting tension between these societies, demonstrated in the economics of blood, ultimately leads Harris to suggest that vampires cannot necessarily be reconciled into the humans’ world by merely solving the issue of a blood substitute.